Relationship with Product/Service

The target audience would begin their relationship with this product in magazines, adverts or billboards.



http://www.crestock.com/image/753224-woman-is-reading-the-magazine.aspx

They would interact by viewing the product and then disgusing the information with a friend.



http://www.treehugger.com/2007/09/23-week/

It would probabley be the first time that they would have heard about this statistic and it would probabley be viewed once but talked about several times.

The unique selling point is that the statistic is fact and this is important to consumers, they would know they can trust the information and would have no fear of telling others of what they have found out.