I find these isotope people very interesting as they take the average structure of a human and turn them into creative characters that are eye-catching and enjoyable to digest. They use stereotypical areas of life to illustrate effective designs that the viewer can understand and digest easily.
These designs were created for the Newhouse Design website. Michael Newhouse wanted a new look for the site and asked his friend Ben Barry (http://www.designforfun.com/portfolio.php) to help.
The utilisation of the design is that the consumer is directed through the website by these symbols.
The designs are illustratively lead with black silhouettes, orange backing and multicolured details. The designs use isotope figures that represent Michael and Meta Newhouse.
The tone of voice is fun, comical and friendly.
The companies unique selling point is that they are capible of a range of different Graphic Design jobs and aren't afraid of any size job.
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