The target consumer would understand that the information given is based on true fact and the relationship with them would be to take interest from the visuals and then consider the statistic and be amazed.
If they were to take interest then they may tell a friend as it would make them look knowledgeable, this would then enhance the relationship as they would have confidence in knowing what they are saying is definate fact.
Showing posts with label The Brand. Show all posts
Showing posts with label The Brand. Show all posts
Monday, 23 March 2009
Brand Promise
The brand promise of the service is to present a true fact to the viewer and the way that the service supports that is by making the styling interesting so that the audience want to know the statistics within the piece.
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